Can my copy attract the attention of users in one second? In the era of information overload, countless advertisements are trying their best to "harass" users every day, but users' attention resources are very limited. In this way, a lot of bland information will be filtered out by the brain, and only a small part of information can enter the brain does deep processing. Therefore, how to make your own copy become that small part becomes particularly important.

So, think about it now, what information do you think is easier to get into your brain? I think it may be that the united states launched a trade war with china, hawking died, scientists discovered a new type of human organ, amazon lost 53 billion special email list in market value, and so on. These messages have a common feature: abnormal and unexpected . Yes, we pay more attention to abnormal information, which is easy to explain in evolutionary psychology: - in ancient times.

When your companion was walking normally, you would not pay much attention, but if he was walking and suddenly accelerated running (abnormal message), you would immediately turn your head away to see what happened. Maybe he saw a ferocious beast and was running away. It may also be that they have seen long-lost prey and are chasing. So what happens if you don't pay attention to this anomalous message?