If your goal is to lose weight and you want to measure your progress, you use a scale phone number list to track pounds or a tape measure to track inches. You would never measure your weight loss by tracking your height. If you did that, you'd never know how far you've come – how many pounds or inches you've lost – and you wouldn't be able phone number list to objectively see if anything you're doing to lose weight is working. It would be next to impossible to hold yourself accountable and it would be a waste phone number list of time, energy and resources.
It's common sense. You do not record your height to measure the phone number list weight you have lost. Unfortunately, some content marketers lose that common sense when it comes to tracking the success phone number list of their content efforts. Some marketers don't know up front what their goals are or what success looks like, and others mistakenly track the wrong metrics. Too often we hear fellow marketers define lead generation as the content goal, but they can't seem to look past the number of phone number list social shares a piece of content is gaining to measure its efficiency.
And it's this confusion that leads to ineffective content marketing and other challenges that keep you from achieving your organization's content marketing goals. In fact, in its 2016 B2B content marketing study, the phone number list Content Marketing Institute found that only 30% of marketers say their organization is effective at phone number list content marketing. Now, this goal-tracking confusion could very well be just a simple misunderstanding on the part of marketers — after all, many factors play into the phone number list success of content, and there are just as many metrics to measure it. But this misunderstanding, no matter how simple, has serious consequences for your content efforts.
The phone number list trick is to uncover your team's KPIs and match those goals with specific, measurable metrics to ensure the content you create and distribute is effective. The following guide will help you match metrics phone number list to goals, measure success, and become a better, more effective content marketer.