In general it might look like this: take some elements of the site, for example our search form, change it to use a different design, color scheme, Put the original and modified elements on otherwise identical pages, send them the same number of visits According to the target index, click rate, conversion rate, click rate, bounce rate or other indicators, evaluate statistics to leave the best choice, and at the same time, the additional traffic has no cost. The conversion rate is getting higher and higher. Seems simple enough, doesn't it? Which elements to test and exactly how to test which general rules are important What are the tools that must be followed for testing What are their characteristics What are their characteristics? Let's start with the test object.

Let it be the search form we place on your website. Let's see what we can do to improve its conversion rate. First you can test the design thoroughly. It would be a sin not to try different options for the shape and width of the table, check the compatibility of whatsapp mobile number list different color schemes with your audience or for example see which version works best with or without the logo. It’s always a good idea to second check which form features work best for your audience. So they ask different types of modules to test whether there is a best offer block in the default tab options form.

Third pay attention to targeting settings and explore which values ​​in the default city or hotel fields are appropriate for your specific resource's audience. Lastly don't forget about the location of the search form on the website for example you should always check the classic location pairs like sidebar and left and right sidebar at the end of the article. Be sure to use tools to collect the same Performance data for multiple forms on a page.