Being the investment in ads less expensive than traditional ad strategies. The use of this network guarantees the visualization of any product that you want to promote , as there are more than one billion active users, which represents a great advantage. Undoubtedly, among this universe of audience are potential customers. In addition, this network allows you to select who can see the advertising, since facebook has all kinds of information about users to achieve good segmentation, and added to this, it guarantees that the investment is maximized . Another advantage is that facebook ads allows the campaign to be directed to a target segmented by gender, age, city, taste, interest or similar pages, at affordable costs.

Facebook ads allows the campaign to be directed to a target segmented by gender, age, city, taste, interest or similar pages in the same way, this digital medium provides information on the performance of the advertisements . This data is important to determine which message executive email list is working and which is not, to change or enhance it. You can also interact with users to find out more about them through raffles, games or surveys. Instagram ads is also a tool to advertise on this social network. An advertising message on this digital channel is guaranteed to be displayed, since this network has at least million active users and % of them discover new products on a daily basis. In argentina, for example, % of internet users use social networks every day and, more specifically, facebook and instagram. This figure shows that these networks are a way to reach the desired audience, through videos and images that capture their attention. A good ads campaign allows a short-term return on investment for large and small companies.

The important thing is to devise a creative campaign to promote the desired services or products, carry out a good segmentation according to your preferences and do not stop measuring. One of the social networks that has revolutionized the world today is undoubtedly instagram, which has become one of the preferred technological communication alternatives for users. Since the fans of this social network, which many call the one of the future, grew much more when the so-called instagram stories instagram stories emerged , which took snapchat out of the field by presenting new content that maintained interaction with users. . This new form of communication through photos and videos that disappear afterhours has had such a boom that many companies use them as part of their marketing strategy.