Google Images) and on different search platforms (like YouTube or SlideShare's internal search). M - Measurable content provides the metrics that matter Content marketers are getting better and better at proving the business value of their business. Just two years ago, only 21% of B2B marketing respondents to CMI's annual content marketing survey said they had successfully tracked ROI. Now in 2017: 72% measure the return on investment of their content marketing. 51% use a measurement plan to provide both insights and progress toward business goals. 79% use analytics tools. How to make your content marketing efforts measurable? Choose metrics that matter and align with your business goals.

Which KPIs tell the real story of your content's success? Ideally, you'll measure your content's performance throughout the funnel, from lead generation and audience building through promotion, conversion, sales, and aftersales to retention jewelry retouching service and evangelism. Site traffic, lead quality, social shares, time on site, and conversion rates are some of the top metrics used by B2B marketers to determine content success. Priorities are similar for B2C marketers. Make search engine optimization a key part of content creation. Improve your visibility and key metrics such as engagement, time on site, shares, and conversions

with strategic content optimization. Apply readability standards and optimize title tags, meta descriptions, subtitles, images, and text to current SEO standards. Get visitors to click and engage with smart internal linking that both improves user experience and resurfaces your most popular and converting content. Accelerate with automation. Machine learning is becoming increasingly important in research, especially when datasets are large and dynamic. Identifying patterns in real-time data makes machine learning a powerful tool for understanding changes in your customer base, competitor landscape, or overall market. Ideally,