Most marketing activities focus only on the top leads in the goal-achieving process. This means that the lead has not been properly moved through the goal-achieving process to the next stage of conversion. The purpose of this post is to explore how to approach the marketing funnel and identify ways to better nurture the bottom of the funnel lead through SEO content.

The marketing funnel needs to be addressed from Jewelry Retouching Service a multi-step approach rather than an in-and-out approach. Many marketers expect to pull leads from the top of the goal-achieving process and then jump out of the bottom as loyal customers. The funnel is not a customer tube that pierces leads and automatically creates customers. With that idea in mind, marketing activities need to reflect the right intent at each stage of the goal-achieving process.

Most marketing content focuses on attracting prospects, but when it comes to closing a deal, it drops the ball. The SEO content at the top of the goal-achieving process is designed for a large number of traffic rather than the specific needs of individual leads. Still, the top of the funnel is getting all the attention. In fact, the leads at the bottom of the goal-achieving process, like the leads at the top and middle of the goal-achieving process, need training and content tailored to them.