You too can consider increasing your awareness and generating sales with YouTube Ads. Showcase your school and students on Instagram To convey a strong sense of belonging through images, you can count on Instagram. We note that the schools that have an account use it mainly to publish moments of life inside the school and show the school environment. This is notably the case of Toulouse.
Business School. Seduce future students with videos on YouTube As we saw in a previous article on Generation Z , young people use YouTube fax list a lot, including for information. They also appreciate the visual aspect of the video format. So to seduce future students, why not create videos conveying a certain pride of belonging to your school. And the more the videos are creative, the more they will have the small effect, even a buzz. To give you some examples, you can take a look at those of: Polytechnic School ESC Dijon which became Burgundy School of Business ESC La Rochelle ESSEC EM Normandy To sum up.
Social networks are the most relevant tools for uniting a community that shares the values of your school. But you have to take into account the multi-target dimension of your communication and especially the specificities of each social network. It is certainly necessary to follow an editorial line to deliver coherent messages, but it is also necessary to adapt your publications to your audience and to the social network. LinkedIn is a little more corporate and will affect alumni more. Facebook reaches the general public, it is more institutional while addressing lighter topics.