Jun 11, 2022
In General Discussion
Even though the audience is multi-platform, in executive list recent years, they have started their own communities, and even Internet recruitment platforms have begun to test the waters. Why everyone started to be a community, this needs to start from executive list the needs of the product. The author analyzes the three stages that a powerful APP has gone through from the perspective of product operation, let's take a look. Presumably attentive students have found that in the past two years, many apps have begun to be their own communities. Maybe many students will be a little executive list surprised, how to recruit apps to start the idea of community? Regarding the topic of "product community", in fact, in my last column (September 4 last year), I started to write about building a product executive list community, which is "Building an APP community is the first step in product platformization" . In fact, not only recruiting apps, but also some vertical e-commerce platforms have recently made deliberate efforts to go to their own product communities. User requirements of the product The previous article executive list continues, and the book continues the previous one. In the circle of product managers, there is a well-known KANO model, which is a useful tool for classifying and prioritizing executive list user requirements invented by Tokyo Institute of Technology professor Noriaki Kano. The KANO model divides requirements into: There are 5 types of needs: essential needs, expected needs, attractive needs, indifference needs, and reverse needs.